What information does the AI use to generate the brief?

Public information: company website, LinkedIn profiles, recent news, job postings, and tech stack data. Combined with your CRM data: deal history, engagement signals, and ICP scoring. No private data is accessed.

How accurate are AI-generated briefs?

The briefs are research aids, not scripts. They give your reps a strong starting point with accurate company data and thoughtful talking points. Reps should always verify key details and add their own judgment.

Can this integrate with my existing sales methodology?

Yes. We configure the brief templates to match your methodology — SPICED, MEDDIC, Challenger, or your own framework. The AI generates prompts and questions aligned with how your team already sells.

Automation Solution

Your team walks into discovery calls blind — or spends 30 minutes per meeting researching what an automated workflow could prepare in 2 minutes.

Unprepared reps close at half the rate of prepared ones. If your team runs 40 discovery calls per month and each rep spends 30 minutes preparing, that's 20 hours of research time. Worse, when prep gets skipped because 'there wasn't time,' the call quality drops and so does your close rate.

Three ways to solve this

Pick the tier that matches where your team is today. Each includes a clear workflow, the tools involved, and what you can expect.

Starter

3–5 days

1–10 employees, reps do their own research (or don't), no standardized prep process.

Workflow

1Create a pre-call research template in Google Docs: company background, key contacts, recent news, likely pain points, and conversation starters.
2Build a Make scenario that triggers when a meeting is booked: pull the prospect's company name from your calendar, scrape basic info (website, LinkedIn, recent news), and populate the template.
3Deliver the completed brief to the rep via Slack or email 30 minutes before the meeting.
4After the call, prompt the rep to log key outcomes in a simple form that updates your CRM.

Tools

Make Google Workspace Slack

Outcomes

Every rep walks into every call with a prepared brief.
Research time drops from 30 minutes to zero — it's done for them.
Conversations start stronger because the rep already knows the prospect's world.
Post-call notes captured consistently, feeding future deal strategy.

Growth

1–2 weeks

10–50 employees, sales team running 20+ calls per week, need deeper research and discovery frameworks.

Workflow

1When a HubSpot deal reaches the intro/discovery stage, a webhook triggers the research pipeline automatically.
2Pull deal and company data: domain, industry, employee count, revenue range, tech stack (from enrichment), ICP score, and meeting attendees with LinkedIn URLs.
3Feed all data to an AI model (Claude or Gemini) that generates a structured pre-call brief: company background, stakeholder analysis, SPICED discovery script, primary sales wedge, and potential objections.
4Output the brief as a Google Doc linked to the HubSpot deal record. Rep gets a Slack notification with the link 1 hour before the meeting.

Tools

HubSpot Make Google Workspace Slack

Outcomes

AI-generated briefs with company background, stakeholder analysis, and tailored discovery scripts.
Reps prepare in 2 minutes by reading the brief instead of 30 minutes of manual research.
Discovery calls follow a proven framework (SPICED) customized to each prospect.
Close rates improve as reps consistently walk in with relevant, insightful questions.

Scale

4–8 weeks

50+ employees, large sales team, needs consistent preparation quality across territories and deal stages.

Workflow

1Build a multi-stage research engine: different deal stages trigger different briefs. Discovery gets company background and pain mapping. Proposal gets competitive analysis and ROI modeling. Negotiation gets decision-maker profiles and risk assessment.
2Implement AI-driven competitive intelligence: the system identifies which competitors the prospect is evaluating and generates specific positioning recommendations.
3Deploy coaching analytics: compare pre-call brief quality with deal outcomes to identify which research elements correlate most with closed deals.
4Create a centralized intelligence library: every research brief, competitive insight, and call outcome feeds a knowledge base that makes future briefs smarter.

Tools

HubSpot Make n8n Google Workspace

Outcomes

Stage-specific briefs keep reps prepared at every point in the sales cycle.
Competitive intelligence delivered automatically — reps don't need to research competitors manually.
Coaching analytics reveal which preparation elements drive the highest close rates.
The system gets smarter over time as it learns from win/loss outcomes.

Industries we've done this for

Same problem, different context. See how sales call preparation automation looks in your industry.

Construction & Trades Law Firms Professional Services Agencies & Consultants Accounting & Finance Insurance

Frequently Asked Questions

Book a discovery call

Tell us where sales call preparation is costing your team time and we'll map out exactly how to fix it.

Book a Call Back to all problems

Need more? We also offer custom solutions beyond the sprint model. Tell us what you need