B2B SaaS Company (40 employees)
SaaS Startup: AI-Powered Lead Scoring & Routing
hubspotopenaislackmake-automation
The challenge
Sales team spent 20+ hours/week manually qualifying inbound leads. Response time averaged 6 hours — competitors were closing deals before they replied.
What we built
Deployed an AI scoring pipeline: new HubSpot leads trigger a Make.com scenario that enriches company data, sends it through OpenAI for ICP scoring, routes hot leads to Slack instantly, and auto-sequences warm leads.
Results
- Hours Saved Weekly
- 20
- Avg Response Minutes
- 12
- Pipeline Increase Pct
- 40
- Qualified Meetings Increase Pct
- 35
Illustrative example for planning purposes. Replace with verified client outcomes before using as social proof.
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